Escaping the Western Cosm-Ethical Hegemony: The Importance of Cultural Diversity in the Ethical Assessment of Artificial Intelligence

The world of Artificial intelligence (AI) is struggling to set standards that would be globally applied. In this struggle, ethics extensively summoned regulate the development and use AI systems, but also promote vested interests. potential benefits associated with are such many actors, public private, have entered a race for dominance led by United States China. context some as European Union, slowly taking over regulation setting limits regarding what ethically acceptable not. Aware power norms, West has spread its normative influence all around world, releasing hundreds documents pertaining ethical principles, denying reality made diversity stances. To impose own views on applied AI, developed an narrative transforming into cosm-ethics, mere make up through communication. This paper aims at opening debate AI. It contextualizes subject in wider dominance, stressing Western hegemony established pseudo narrative. illustrate these points, it focuses case eventually stress urgent need cultural pluralism field